Google Merchant Center suspended — how to request a review
To lift a Google Merchant Center suspension, fix every issue flagged in the Diagnostics tab first, then request a review from the account issues page. Google generally allows a limited number of reviews, so requesting one before the site is fully compliant wastes an attempt.
| Where to appeal | Merchant Center → Diagnostics → Request review |
|---|---|
| Critical rule | Fix everything first — review attempts are limited |
| Typical response | Commonly up to about 7 business days |
| Most common cause | Misrepresentation policy — missing site trust signals |
| Best fix | Clear contact, refund, shipping and payment info on the site itself |
Why Google Merchant Center Merchant Center accounts get suspended
Misrepresentation policy
The broadest and most common cause. Usually means the site lacks trust signals: contact details, refund policy, shipping terms, or business identity.
Insufficient contact information
No reachable business address, phone, or email on the site.
Missing refund or returns policy
No clear, findable returns and refund terms.
Price or availability mismatch
Feed prices or stock status not matching the landing page.
Restricted or prohibited products
Items falling under Shopping ads restricted categories.
How to appeal, step by step
- Read Diagnostics carefully — do not request review yet. Review attempts are limited. Requesting one before the site is fully fixed burns an attempt for nothing.
- Add the trust signals Google expects. Visible contact details, a returns and refund policy, shipping terms, secure checkout, and clear business identity.
- Reconcile feed against landing pages. Price, availability, and currency must match exactly between feed and page.
- Wait for the crawl to re-fetch. Give Google time to re-crawl your updated pages before requesting review.
- Request review with a written summary. A short account of every change made helps a human reviewer verify quickly.
Draft your Google Merchant Center appeal now
Answer three questions and get a formal letter built around the exact policy cited. Preview it free.
Write my Google Merchant Center appealWhat to include in the letter
- Your Merchant Center account ID and suspension date
- The exact policy cited in Diagnostics
- An itemised list of every change you made
- URLs to the new policy and contact pages
- Confirmation that feed and landing pages now match
What gets appeals rejected
- Requesting a review before fixes are live and crawled
- Arguing the policy rather than fixing the site
- Creating a second Merchant Center account
- Vague claims that the site "has always been compliant"
- Leaving placeholder or template policy pages
Frequently asked questions
How long does a Google Merchant Center review take?
Commonly up to about seven business days after you request a review.
How many times can I request a Merchant Center review?
Review requests are limited, which is why every flagged issue should be fixed and crawled before you request one.
What is the Google misrepresentation policy?
A broad policy covering site trust and transparency. Most suspensions under it come from missing contact details, refund policies, or shipping terms rather than deliberate deception.
This guide is general information, not legal advice, and Reinstated is not affiliated with Google LLC. Appeal routes and deadlines change — verify against Google's Shopping ads policies before you submit.